Privacy Policy
Last Updated: March 30, 2026
1. Introduction
The Movement by CF LLC ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services including yoga, barre, Pilates, group fitness classes, private training sessions, wellness services, infrared sauna, retreats, and trainings as well as our SMS marketing, email marketing, appointment reminders, and website tracking tools.
By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.
2. Information We Collect
Contact Information
We may collect your name, email address, phone number, and mailing address when you submit forms, purchase services or memberships, register for classes, request information, or otherwise provide it to us.
Communications Data
If you opt in, we collect your messaging preferences and maintain records of consent and opt-out activity related to SMS and email communications.
Usage and Device Information
We may use cookies, pixels, and analytics tools to collect information about how you use our website. This may include your IP address, browser type, pages visited, and interaction data.
Health and Wellness Information
Because our services involve physical movement, training, and wellness practices (including yoga, pilates, infrared sauna, etc.), we may collect relevant health information you voluntarily provide through intake forms, waivers, or direct communication with our staff, solely for the purpose of delivering safe, appropriate services.
Class Bookings and Service Data
If you schedule classes, purchase memberships, or use our services, we may collect details associated with those interactions, including class attendance, service history, and transaction records.
3. How We Use Your Information
We use your information to:
Provide requested services, classes, training sessions, and customer support
Send class reminders, scheduling updates, or other appointment confirmations
Send SMS and email communications that you have explicitly consented to receive
Process membership enrollments, payments, and service purchases
Deliver safe and appropriate wellness services based on health information you provide
Improve our website and marketing performance using analytics
Maintain compliance records related to consent and opt-outs
Protect our business and users, including fraud and security monitoring
4. Cookies and Tracking Technologies
We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.
5. How We Share Your Information
We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances:
Service Providers
We may share information with trusted vendors who help us deliver services, such as our studio management platform (Mindbody), SMS and email delivery providers, customer support tools, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.
Legal and Safety
We may disclose information if required by law or to protect the rights, safety, and security of The Movement by CF LLC, our clients, or others.
Business Transfers
If The Movement by CF LLC is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.
Third-Party Sharing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support of service delivery, such as customer service, is permitted. All other use-case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Your Choices
SMS Opt-Out
You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message and you will no longer receive SMS messages unless you opt back in.
Email Opt-Out
You can unsubscribe from marketing emails by clicking the unsubscribe link in the email footer.
Access and Correction
You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our services are not intended for children under 18 and we do not knowingly collect personal information from children.
9. Updates to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.
10. Contact Us
If you have questions about this Privacy Policy, please contact us:
The Movement by CF LLC
Allentown Location: 42 S. Main St., Allentown, NJ
Bordentown Location: 1 Park St., Building #5A, Bordentown, NJ
Phone: Allentown 609-456-7941 | Bordentown 609-937-4056
Email: chrissy@themovementbycf.com